我们经常被问到如何在Virginia is for Lovers的社交简介和Virginia Travel Blog上被推荐. As a resource for you, we’ve put together a series of tips and tricks here. Can’t find what you’re looking for? Feel free to reach out to the team anytime!
Virginia is for Lovers: Our Channels
Virginia.org -这个广泛的网站是百老汇会员的主要渠道,也是我们所有面向消费者的宣传活动的号召.
@VisitVirginia (Instagram):弗吉尼亚是情人的Instagram页面是展示英联邦各地最佳照片的地方, 从上传照片并使用我们的签名标签# loveeva的粉丝中选出. We also post Instagram Stories, which feature a variety of content from behind-the-scenes videos, polls, trivia, reposted content and more.
Virginia is for Lovers (Facebook): Our Facebook page has a high level of engagement, with nearly 1 million followers from around the globe. 我们的Facebook内容集中于展示来自弗吉尼亚州各地的美丽和独特的图像. We like to post informative articles from the Virginia Travel Blog, engaging videos, and user-generated content, 这能鼓励我们的粉丝继续分享他们自己的故事和经历.
@VisitVirginia (Twitter): Our Twitter account provides interesting news, photos, timely updates and facts about Virginia. 这也是一个重要的帐户,如果你需要知道的突发事件或实时新闻,而旅行到或通过弗吉尼亚州.
How to be part of our social media presence
Hey @kennychesney – we’ve got your Virginia Is For Lovers shirt right here. Love the new song “Get Along”! pic.twitter.com/2nhmyt8MNG
— Virginia Tourism (@VisitVirginia) April 6, 2018
这真的就像确保你在自己的日常社交媒体活动中包含我们的标签和句柄一样简单. If you’re posting something on Instagram, include #LoveVA in your caption. You can join our private industry Facebook page here. And, be sure you tag us @VisitVirginia on Twitter so we see your most interesting news and inspirational photos.
Join in our social media conversations by visiting us on:
- Facebook: facebook.com/VirginiaIsForLovers
- Instagram: instagram.com/visitvirginia
- Twitter: twitter.com/visitvirginia
- Pinterest: pinterest.com/visitvirginia
Finally, be sure to download our social media fact sheet here.
Tips for being featured on Virginia’s Travel Blog
弗吉尼亚旅游博客是我们网站访问量最大的部分之一 strong engagement and a large volumes of shares on social media. It is a great resource for visitors looking for great travel inspiration. 博客上的主题通常是几个月前就计划好的, based on VTC’s priorities and content editorial calendar.
Other tips for inclusion on the Virginia Travel Blog:
- Keep your virginia.org listings up to date. If you have questions or need any help, feel free to reach out to Robin Mamunes who can help ensure your listings are accurate and updated.
- Share your latest news, openings, 与您当地的目的地营销组织(DMO)联系, as well as VTC’s Destination Development Specialist (DDS) for your area. Learn more about the DDS team here.
What the team is looking for
In a nutshell, we’re looking for the most unique, beautiful, inspiring, engaging,funny or eye-catching content to share with our fans.
Our top performing content usually includes:
- Jaw dropping, scenic photography
- Images and videos that do NOT have people as the main focus
- Unique eats & things to experience
- DOGS
- Compelling photos of our LOVEworks
- Waterfalls, Snow, Sunrises/Sunsets
Examples of great #LoveVA photos
Videos on social media
在过去的一年里,我们看到视频在社交媒体上的影响力持续上升, and we now find that short, engaging videos perform exceptionally well on Facebook, Twitter and Instagram. 在这些平台上发布视频是获得效果的最佳方式, 不要忘记Twitter——你可以很容易地在这个平台上发布视频,因为当你滚动feed时,它们会自动播放,它们吸引了很高的参与率.
What we’re looking for in a video
We regularly feature videos on our social channels, and to help you understand what we’re looking for, here are some specifications for the kind of videos we tend to feature. 请记住,这可能与您自己的频道不同,但对于我们的频道,我们更喜欢:
Facebook / Instagram / Twitter
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- Length: Anywhere from 15 seconds to one minute long
- Orientation: Square or portrait format (4×5) preferred by the channel
- We use 1280×1600 for our optimized content
- Format: MP4 or MOV
- Editing:
- 快速视觉吸引(用户在前三秒内决定是否继续观看一段内容)
- Minimal editing throughout video
- Minimal graphics or logo usage (not favored by the platforms)
- Always use captions (the majority of users watch with audio turned off)
YouTube
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- 长度:10分钟以上的内容更受平台青睐,但除此之外,长度就不是考虑因素了. The current average video length on YouTube is four and a half minutes.
- Orientation: 16×9
- 1080×1920 (HD)
- 3840×2160 (4K)
- Format: MP4 or MOV
- Editing:
- Can be more polished than on other platforms
- 在结尾包含一个行动呼吁(不能直接链接到站点外)
- 画外音和音频更重要(比Facebook更吸引用户)
- Always use captions
Audio
音乐是任何视频的重要组成部分,但要注意它的来源. Use royalty and copyright-free audio and sound effects only.
The Facebook Sound Collection 是一个很棒的免费音乐工具,可以在Facebook上使用(注意:这些曲目适合在平台上单独使用. 如果你在YouTube上交叉发行,你就会被标记为侵犯版权。.
For YouTube, they have a similar tool with the YouTube Audio Library. 与Facebook Sound Collection一样,确保你将音频用于平台内的内容.
Other sources of free or affordable soundtracks:
Instagram Stories
Instagram故事是对你的业务的快速快照,可以更频繁地发生, but only stay live for 24 hours. 你可以用音乐、文字和表情符号分享多张照片和视频,创造一个故事. At the top of your profile, 你可以添加“故事亮点”这些是你过去发布的Instagram故事,你希望观众在访问你的个人资料时看到. Story Highlights are compiled of stories that usually have like content.
Facebook Live
Facebook Live是旅游业一次与大量观众联系的好方法,可以向观众展示一个新的地点, product or event that is going on in real-time. 观众会在Facebook上收到通知,你的账户是“当前直播”,并且可以在你主持直播视频时观看直播.
Facebook直播是旅游业展示雪上滑雪等活动的直播视频的好方法, an interview about a new location, wine makers at work or even a beautiful sunset over the ocean. Make sure you plan what you want to say before you press the “Live” button! Click here for some more tips on how to use Facebook Live today.
iPhone
Some of the greatest moments were caught on an iPhone! 有很多应用程序可以帮助你编辑和修饰你的照片和视频,让它们很快就能上Instagram.
Some of our favorites are:
- Pixaloop
- Vont
- Phonto
Quick Hint: When you use your iPhone to capture a picture, hold down your finger to the screen and swipe up or down. 你的iPhone会根据你想要拍摄的场景自动调整饱和度.
More tips for great iPhone photos:
How To Take Gorgeous Instagram Photos With Your Phone
8 Simple Photo Tips From Instagram’s Best
Podcasts
According to the New York Times, 在美国,超过一半的人听过播客,近三分之一的人每月至少听一次播客. 随着人们对社交媒体信任度的转变,以及谷歌Home和亚马逊Echo等音频技术设备的兴起,消费者的行为更倾向于将音频作为内容营销渠道. Below are some examples of great podcasts, some travel-related.
- Following Harriet (produced by Virginia is for Lovers!)
- The Daily (NYT)
- Reply All (Internet Culture)
- Switchbacks (National Parks)
- Women Who Travel (Condé Nast Traveler)
- Bon Appétit Foodcast (Food & Restaurants)
Resources on Podcasts:
- Are Podcasts the New Travel Magazines?
- 20 Podcast Predictions for 2020
- Top 8 Podcasting Trends 2020- Market, Ads, Consumers and Revenue
Follow on Instagram for more inspiration!
- @visitrichmondva
- @Moogle_the_fluffy_corgi
- @EatDrinkVirginia
- @VAFoodie
- @creativedogmedia
- @rivercityphotosrva
- @VAwine
- @samanthabrookephoto
- @sdeanphotos
- @echadwilliams
Want your destination to be featured? Shoot us a message on Instagram @visitvirginia.