概述
VTC is offering three key 市场营销 resources to partners who wish to use them: a refreshed WanderLove创意 Campaign; vetted 付费媒体节目; and helpful Media Planning Guidelines. These resources are meant to assist you in planning and implementing your ARPA-funded 市场营销 plans. Your use of these resources is 可选, 不 a requirement of ARPA funding, and you are welcome to use them in any combination that is helpful for you.
Please 不e: Partners may 不 use ARPA funds for VTC’s annual Industry Advertising Co-op Program. 点击这里 for a comprehensive list of eligible and ineligible expenses.
维吉尼亚州 ARPA 营销计划 Webinar
The VTC Brand Team shared the resources available for ARPA-funded 市场营销 efforts: refreshed WanderLove创意, vetted 付费媒体节目, and helpful Media Planning Guidelines.
Watch the webinar recording or view the presentation PDF.
资源
WanderLove创意
: Partners seeking campaign creative to use in their 市场营销 programs.
什么: The newly refreshed WanderLove creative brings a sense of whimsy and nostalgia to this widely successful campaign. The focus will remain on road trips and safe travel experiences.
资源:
- WanderLove运动
- Creative Guidelines and Templates
- Password: WanderLove2022
- Creative Guidelines and Templates
- Recommended Content Creators for partners with photo, video or graphic design needs.
付费媒体节目
: Partners seeking strategic media vendors to help achieve their 市场营销 goals.
什么: VTC is providing vetted advertising programs for consideration, but partners may ultimately choose to work with any vendor they’d like.
资源: 付费媒体节目
Media Planning Guidelines
: Partners seeking budget guidance media planning tips for paid advertising.
什么: VTC has compiled budget examples and media planning tips to help you build your own paid media plan.